RJTV HISTORY

 

RJTV is a UHF, free to air television channel, owned and operated by Rajah Broadcasting Network, inc. RJTV 29 broadcast in the greater Metro Manila area, and is on a ‘must carry basis’ on cable service providers. RJTV 29 began its test broadcast in June 1994, with station produced programming which was entertaining mix of music oriented shows, local news, talk show, and the very first local Home TV Shopping program.

In 1995, RJTV 29 went into niche programming and timeless television series, shopping and animation programs for children. At the time, the target market was kids during the day, and baby boomers at night. In 1997, due to the emergence of UHF competitors such as Studio 23 and CTV 31, RJTV 29 went from traditional TV programming to specialized programs such as direct response companies and Religious sectors. RJTV 29 recognized the advent of specialized television – niche markets that identify specific needs of focused sectors.

In addition, RAJAH BROADCASTING NETWORK, Inc. also owns and operates 10 radio stations nationwide in the following cities. – Manila (2), Cebu, Davao, Baguio, Cagayan De Oro, Tuguegarao, Iloilo, Bacolod, and Iligan.