For over five decades the JACINTO name has been synonymous with quality roofing products and services. Founded in the mid 1950s by industrial visionary Don Fernando P. Jacinto, the Jacinto Steel plant located in Novaliches, Quezon City produced GI sheets utilizing the best available Japanese technology at the time. In the early days GI (galvanized iron) steel sheets were manufactured using imported cold rolled steel as base metal then coated with a layer of molten zinc in a batch type process, then corrugated with a very noisy drum-type corrugator often jokingly referred to as 'pakulutan'. GI sheets were produced and sold at a uniform length of 8 ft. due to equipment limitations. A few years later the continuous galvanizing and corrugating system replaced the old technology, making it possible to produce long span GI sheets to the required panel length of the roof from ridge to gutter, thus eliminating end-lapping of the sheets at the same time greatly improving its leak-proof characteristic. During the 1970s it was the Jacinto group that pioneered again in manufacturing locally pre-painted long span Gi sheets. A color bonding line was installed in Mindanao (near the source of cold rolled coils at the National Steel, Iligan City), once more using superior technical expertise in sheet metallurgy and paintability from Japan. JacontoColor pre-painted sheets became the market leader for this product mainly due to high ratings it garnered for anti-corrosion and paint adhesion tests, not to mention the aesthetic beauty and functionality of the various profiles it offered. Jacinto remained a major player in most if not all steps of the evolution of the roofing sheet in the country and continues to use this wealth of knowledge and experience. To this day, it is not unusual to encounter a customer who, upon checking his old roof to see if it needs replacement, would find the "Jacinto" or "Riverbrand" logo still legible on the underside of the sheet.
Unfortunately financial difficulties in the late 1990s brought about by the Asian financial crisis led to the closure of most Jacinto companies including its roofing division. However, the JacintoColor Roofing brand is being re-launched under a new corporate entity--JACINTOCOLOR STEEL INC. Ramon P. Jacinto, a son of the late Don Fernando P. Jacinto, has decided to take up the reins and rebuild the roofing business. Mr. Jacinto is no stranger to the steel industry in the Philippines. He was actively involved in the operations of the former Iligan Integrated Steel Mills before deciding to concentrate on his other personal businesses after the EDSA People Power revolt of 1986.
JacintoColor Roofing is currently being produced at the same plant location in Novaliches, Quezon City using only prime imported and local material, roll-formed into tried and tested roofing designs.
A staff of competent plant and sales personnel, most of whom are old hands, imbued with the same sense of caring and pride in serving the needs of homeowners, make up the backbone of the company's operations. The primary goal is to serve the roofing needs of the homeowner under the same product quality and service standards that Jacinto has always adhered to for many years.